Dana White: UFC 257 was one of the biggest 2 or 3 UFC PPVs ever
January 27, 2021
UFC president Dana White had concerns around the UFC 257 pay-per-view stream, but they probably weren’t the same as yours.
ESPN+ raised the cost of the UFC 257 PPV from $64.99 to $69.99. And that’s on top of the $5.99 per month subscription fee. There were 11 PPV events during the pandemic; if that pattern holds this year, watching UFC PPVs will cost $841.77 in 2021. And the PPVs have ads for sponsors. And for a large number of fans, the stream died during Saturday night’s show.
White was asked about it at the post-fight press conference.
“It was mostly on the West Coast. The West Coast had some problems,” said White. “But they got it fixed and it was a good night. It was a really good night. One of the Top 2 all-time. It’s either No. 2 or No. 3 all-time.”
The UFC does not release PPV figures, but estimates for the top 3 are: 1. UFC 229: Nurmagomedov vs. McGregor • 2.4 million buys for $180 million gross. 2. UFC 202: Diaz vs. McGregor II • 1.65 million buys for $90 million gross. 3. UFC 100: Lesnar vs. Mir II • 1.60 million buys for $82 million gross.
McGregor vs. Mayweather was reportedly 4.3 million buys for $600 million gross.
While the UFC 257 stream did resume before the main event, paying 70 bucks to watch the UFC and having it go down for an hour or so likely wouldn’t lead to a fan describing it as one of the best two or three events of all time. However, White was energized over efforts to catch an individual illegally streaming the show to others.
“I told you guys that we found the guy and we were watching him,” said White. “He put out a statement that night and said ‘I will not be streaming the McGregor vs. Poirier anymore, but I will show you how to buy it legally. Now his whole streaming service has been deleted and is gone, disappeared.
“One down and a s***load to go. Every event I’m gonna go after one of these guys — or more, we’ll see. Whoever you are guy that did this, good move. We had you, pal. All you had to do was pop up that stream and you were in big trouble.”